Best Ticket Broker Software: Boost Your Ticket Sales

Thumbnail: StubHub Storefront by Ajay Suresh (CC BY 2.0)

Hello, ticket brokers! Today, we are going to analyze the most prevalent ticket broker software used by ticket brokers in the ticketing industry. First, here are the criteria we thought were crucial when determining which ticket broker software to use in reselling tickets:

• The swiftness of event payouts

• Automated price updates

• Expired ticket control to prevent money loss

• Ticket listing ability

• Dynamic pricing ability for price competition

Under the five criteria listed above, we will begin analyzing ticket broker software utilized by ticket brokers in their ticket-selling business.

These software criteria are crucial to ticket brokers as they help manage high volumes of tickets, respond to market changes, and maximize revenue. The ability to integrate major ticketing platforms, tools for dynamic pricing, inventory management, and detailed analytics makes them undeniably important to successful ticketing brokering.

TicketFlipping Toolbox

Main Services

1. Swiftness of Event Payouts:

   The official payout date is not explicitly stated on the platform's webpage. Thus, the payment criteria for TicketFlipping Toolbox are not fulfilled.

2. Automated Price Updates:

   TicketFlipping Toolbox highlights some of its features, such as "Secondary Price Alerts" or "Low Price Alerts." As their names suggest, these features send alerts to the user for tickets with low prices. However, the platform's webpage does not mention automating price updates.

3. Expired Ticket Control to Prevent Money Loss:

   There are no explicit features mentioned to control expired tickets. However, features such as "Secondary Price Alerts" or "Low Price Alerts" may indirectly help manage unsold tickets to reduce potential loss of money.

4. Ticket Listing Ability:

   TicketFlipping Toolbox does not have an automated ticket listing ability; however, features like "Event Tracking," "Ticket Counter," "Stubhub Sales Analytics," "Daily Presale List," and "Easily View Mobile Tickets" can help the user efficiently list tickets on secondary markets.

5. Dynamic Pricing Ability for Price Competition:

   TicketFlipping Toolbox has features to track past sold ticket prices with their data on secondary markets, as well as price alert tools to help the user adjust the prices of the tickets, which can support price competition.

TicketFlipping Toolbox is sold at $99/month (the Cheapest plan). While It did not meet the full criteria, it could be efficient ticket broker software for reselling tickets.

Vivid Seats’ Skybox

Main Services

1. Swiftness of Event Payouts:

   According to Vivid Seats's official webpage, sellers typically receive payments to their registered PayPal accounts typically within seven business days after the event has taken place. The ticket delivery method does not change the payment date for Vivid Seats.

2. Automated Price Updates:

   Vivid Seats introduces its feature "Skybox Drive," an auto pricer powered by Vivid Seats market data. With this feature, prices are adjusted in real-time as the market moves in Vivid Seats.

3. Expired Ticket Control to Prevent Money Loss:

   Vivid Seats contains a feature called a "Free Listing Integration," a free Vivid Seats integration that helps minimize dropped orders and double sales. The feature can help control expired tickets to prevent money loss.

4. Ticket Listing Ability:

   Skybox of Vivid Seats provide users the freedom to choose 3rd party API platform integration to help users efficiently manage their ticketing industry. Most notably for ticket listing, management tools such as Ticket Downloader and Post Sale Delivery, help users automate the ticket listing process and efficiently distribute tickets to buyers.

5. Dynamic Pricing Ability for Price Competition:

   As mentioned above, for automated price updates, "Skybox Drive" also helps dynamic pricing. It updates ticket prices in real time as the market moves in Vivid Seats. This also means prices in your inventory are automatically adjusted to the market in real time.

Vivid Seats’ Skybox fulfills the criteria for an efficient ticket broker software. However, pricing information is not disclosed as it requires contact with their manager. For more information, make sure to check their webpage!

Lysted

Main Services

1. Swiftness of Event Payouts:

   By the official blog by Lysted, it is noted that Lysted will send payouts to a registered bank account a few weeks after tickets are delivered to buyers.

2. Automated Price Updates:

   Lysted’s “state-of-the-art” pricing tools are features that utilize historical data to set ticket prices. Similar to other pricing tools, Lysted’s automated pricing tool uses past market data as well as live market data to set a competitive ticket price.

3. Expired Ticket Control to Prevent Money Loss:

   Lysted has an advantage in maximizing exposure across multiple platforms such as Game Time, Stubhub, Tevo, TickPick, Vivid Seats, Seat Geek, Ticketmaster, TicketNetwork, and thousands more individual ticket broker "retail" websites. Thus, one of their features includes fast updates on tickets sold to prevent double sales. This feature can help control expired tickets to prevent money loss.

4. Ticket Listing Ability:

   The official webpage does not explicitly mention any automatic ticket listing abilities. What they emphasize is their ability to upload user’s ticket listings in thousands of secondary marketplaces.

5. Dynamic Pricing Ability for Price Competition:

   As mentioned above, Lysted's automated pricing tool automatically sets dynamic pricing, using live market data to set a competitive ticket price.

For Lysted, the absence of an automated ticket listing feature is one missed criterion. However, their ability to expose users' tickets on multiple platforms is an advantage to carry on. Their ticket broker software prices are an inclusive detail opened after signing up for their site here.

Ticket Utils

Main Services

1. Swiftness of Event Payouts:

   Ticket Utils is unique in that it is free software for ticket brokers to use. For payments, Ticket Utils POS contains PCI-compliant merchant processing, which has vaulted credit card storage through the integration of Braintree payments. Though payment speed is not mentioned, it could be speculated that payments are made directly through users' credit cards with each ticket transaction.

2. Automated Price Updates:

   Ticket Utils has built-in dynamic pricing tools and automated inventory distribution. These features allow price adjustments based on market conditions and automate price updates for users.

3. Expired Ticket Control to Prevent Money Loss:

   The “Autohold” feature in Ticket Utils automatically removes inventory from all the secondary marketplaces where the ticket inventory has been uploaded, preventing double sales for the users.

4. Ticket Listing Ability:

   Ticket Utils has a POS and Sync Center that helps users list tickets on various secondary marketplaces. Currently, Ticket Utils is integrated into Vivid Seats, Ticketmaster, TicketNetwork, StubHub, and many more.

5. Dynamic Pricing Ability for Price Competition:

   Ticket Utils provides users with integrated dynamic price control tools that automatically update ticket prices to a competitive level.

It looks like Ticket Utils is the best fit for ticket brokers with a low budget in their industry. For more information on Ticket Utils, visit their webpage here.

TicketMaster's TradeDesk

Main Services

1. Swiftness of Event Payouts:

   It is stated on the official TicketMaster page that payouts are typically sent within 5-7 business days after the tickets are sold. If the tickets are sold by entering the "barcode," payouts are typically sent within 5-7 business days after the event has taken place. Common reviews for payouts from TicketMaster reflect that it takes about 5-7 business days from the date of ticket selling or after the event has taken place.

2. Automated Price Updates:

   TradeDesk has an automated pricing update through dynamic pricing tools such as Automatic. Tools like Automatiq can boost your ticket broker software by automating price updates that analyze other ticket prices listed for the same event, maximizing ticket sales. Dynamic pricing is crucial in maximizing revenue.

3. Expired Ticket Control to Prevent Money Loss:

   TicketMaster is known for its API system, which automates inventory management and effectively organizes your inventory. The TradeDesk API serves to retrieve event information and adds unmapped events, managing inventory (pricing, barcoding, transferring, syncing, and more) and fulfilling or rejecting orders placed in inventory.

4. Ticket Listing Ability:

   With the aforementioned ticketing tools listed in TicketMaster (Automatic, TradeDesk API), TicketMaster excels at listing tickets and adding, updating, and deleting inventory.

5. Dynamic Pricing Ability for Price Competition:

   As mentioned under automated price updates, TicketMaster utilizes ticketing tools such as Automatic and TradeDesk API to automate price updates for dynamic pricing, getting an advantage in price competition in the ticketing market.

The information for TicketMaster's TradeDesk is insider information, requiring a TicketMaster Client account for greater access to what it can provide and how much it will cost you to use the ticket broker software. For more information on TicketMaster's TradeDesk (TM1), please be sure to refer to their main page here!

Here’s all the Top 5 ticket broker software we analyzed for you under the 5 criteria! Hope this informations helps in picking which ticket broker software to use to resell your tickets. If you are interested in more of these contents, be sure to check out TicketX for more! Check below for a direct link to “How Much Do Ticket Brokers Make?”

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