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American Family Insurance Amphitheater Events

100 N Harbor Dr, Milwaukee, WI 53202 US

American Family Insurance Amphitheater

Official address100 N Harbor Dr, Milwaukee, WI 53202, USA

Open date1987

Seating capacity23,000

The American Family Insurance Amphitheater, located on the lakefront in downtown Milwaukee, Wisconsin, is known to offer an unmatched live music experience laced with breathtaking city skyline views.

The venue has hosted legendary artists, like Pau McCartney, Lady Gaga, The Rolling Stones, Bruno Mars, Dave Matthews Band, Kenny Chesney, Whitney Huston, Metallica, Pearl Jam, and the Heartbreakers.

Among the largest outdoor venues in Wisconsin, this amphitheater was opened in 1987, ever since which it has played home to numerous artists. It is conveniently located near the Henry Maier Festival Park and Summerfest Grounds, with lots to offer to natives and out-of-state visitors.

Recently, the venue finalized a renovation worth $51.3 million, one which transformed it into a world-class music experience for fans and performers alike. The new building features enhanced production abilities, a reimagined food and beverage provision, increased accessibility, new seating bowl configurations, better sightlines, upgraded amenities, and expanded concourses.

With more than three decades of legacy concerts, the American Family Insurance Amphitheater is a must-see for summer festival goers. A part of the Milwaukee World Festival, its parent firm, it is a preferred promoter agreement between the company and Frank Productions Concerts.

The amphitheater can accommodate tens of thousands of attendees with diverse seating choices, whether you want general admission or premium seating. The experience is tailored to meet the needs of just about every concertgoer. The seating setup optimizes sightlines and acoustics ensuring every seat offers a great view for spectators.

Events at the American Family Insurance Amphitheater

It serves as the venue for headlining acts that come to the city to perform during Summerfest. Apart from that, it plays host to various concerts and events during fall, spring, and of course, summer.

On Thursday 14th April, the venue will host the Klarna Concert, organized by Sweden’s Klarna, one of the biggest retail banks, and buy now pay later services. On Saturday 15th June comes the Marcus Amphitheater Seating event, frankly one of the must-sees.

This year’s occasion docket has sensations in store: Maroon 5, Keith Urban, Tyler Childers, Kane Brown, Motley Crew, Alanis Morissette, Avril Lavinge, Dierks Bentley, Rob Zombie, Alice Cooper, Santana, and Lee Brice. Lil Uzi Vert will also perform come July 6th.

Last but not least, the Barbie - The Movie - In Concert will be held at the American Family Insurance Amphitheater on July 12th, 2024.

How to Get Cheap Tickets

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How to Get to American Family Insurance Amphitheater

The Milwaukee County Transit System (MCTS) runs multiple routes serving the downtown Milwaukee axis. The system plies routes that pass through the amphitheater, where customers can drop off and walk towards the venue.

Consider Routes 14, 15, and 33, which are the mains providing service to the popular Henry Maier Festival Park area, which is not far from the venue. Nevertheless, be advised to check in with the updated route information on the transit page or mobile app. Fares often depend on the time of day.

Driving to the amphitheater is a common choice for many attendees. The place is at 200 N Harbor Dr, Milwaukee, WI 53202, on the shores of Lake Michigan, near the Henry Maier Festival Park. You can park near the venue but do arrive early to secure a space against rush hour.

Parking costs usually vary, depending on the event and type of space provided. Prices typically range from $20 to $40, at least for general parking. Also, some nearby lots offer reservations for less or more; you only need to check before coming.

American Family Insurance Amphitheater Seating Chart

This venue consists of Floor 1~5 in the Floor section, Level 101~105 in the Level 100 section, Level 201~210 in the Level 200 section, Level 301~304 in the Level 300 section, and Lawn Seating in the last row.

Floor, Level 100 and Level 200 sections are reserved seating under a roof to accommodate the sun or a sudden rain shower. The Level 300 section is uncovered and consists of benches or bleacher seats with no backrests or armrests, while the Level 100-300 sections are usually reserved seating and require seating in the seat numbers listed on the respective tickets.

The Lawn Area, on the other hand, is located on the lawn at the rear of the venue. Lawn ticket holders may reserve seats anywhere on the lawn. Be sure to check each concert's information in advance for chairs and other items you may bring. Here is a description of the features and views of each seating area. Please use this as a reference to select the seating that best suits your needs.


The Floor area is situated right in front of the stage and offers an unmatched level of intimacy with the artists. This designated space beneath the roof guarantees a clear view of the stage. Featuring armrests, seatbacks, and numbered seats, it provides a cozy and engaging musical experience.

Level 100

There is reserved seating in the 100s area beneath the roofline, which is located behind the Floor section. This area is a great option for anyone who want to be close to the action because it has numbered seats, armrests, and a great view of the stage.

Level 200

The 200s area has allocated seating beneath the roofline and is located behind the 100s section. For those who want to be comfortably away from the action, this area is ideal since it offers a terrific view of the stage. Armrests, seatbacks, and numbered seats all improve the whole musical experience.

Level 300

Behind the 200s is the 300s section, which has bench or bleacher seats without roofline coverage. These seats are usually reserved and do not have armrests or seatbacks. General Admission seating is available on the grass at the rear of the venue in the Lawn section, which is similarly not covered by a roof. Customers are free to select any location on the lawn, however Lawn tickets show section, row, and seat numbers for inventory tracking.