West Herr Auditorium Theatre

Address: 885 E Main St, Rochester, NY 14605, United States

Seating capacity: 2,464

Known simply as the Auditorium Theater at the onset of its existence, the West Herr Auditorium Theater dates back to the wee 1920s, at which time it was part of the Masonic building complex. The building initially operated as the RKO Palace Theater, at least until it was shuttered in 1964.

After its closure, the Rochester Organ Society bought the theater’s Wurlitzer pipe organ. After the original organ was relocated to a local church, the newly purchased one was installed in the center. Subsequently, the sale of the complex by the Masons was followed by the Rochester Broadway Theater League acquiring the complex’s auditorium.

The purchase dawned a new era for the venue, as it transformed it into a performing arts and cultural events hub in Rochester and its environs. Several years later, the Center hosted many performances, from Broadway shows to concerts, dance recitals, and community gatherings.

Renamed and rebranded

In August 2023, the Rochester Broadway Theater League struck a partnership with West Herr Automotive Group, seeing to the auditorium complex being renamed the West Herr Performing Arts Center.

Today, on stepping into the auditorium, visitors are welcome by a grand foyer embellished with ornate details. The intricate molding reminisces its early 20th-century origins, while the auditorium at large is sophisticated with plush seating, impeccable acoustics, and a majestic stage.

On the outside is a facade that has undergone remarkable transformation, having married its historic heritage with contemporary design elements. Sleek finishings and a visual spectacle beckons on passersby. Ultra-modern lighting fixtures and landscaping accents enhance its allure.

Events at West Herr Auditorium Theater

The Center hosts an array of events, including Broadway productions, concerts, dance performances, comedy shows, and community events.

Here are the venue’s upcoming events:

• Apr 3, Wed, 7:30pm - The Price Is Right Live

• Apr 4, Thu, 7:00pm - Celtic Woman

• Apr 8, Mon, 7:30pm - Jesus Christ Superstar

• Apr 9, Tue, 7:30pm - Jesus Christ Superstar

• Apr 10, Wed, 7:30pm - Jesus Christ Superstar

• Apr 15, Mon, 7:30pm - The Classic Rock Show

• May 3, Fri, 8:00pm - The Book Of Mormon

• May 4, Sat, 2:00pm - The Book Of Mormon

• May 4, Sat, 8:00pm - The Book Of Mormon

• May 5, Sun, 1:00pm - The Book Of Mormon

• May 5, Sun, 6:30pm - The Book Of Mormon

• May 11, Sat, 8:00pm - Shrek - The Musical

• May 12, Sun, 1:00pm - Shrek - The Musical

• May 12, Sun, 6:30pm - Shrek - The Musical

• May 17, Fri, 8:00pm - Monica

• May 22, Wed, 7:30pm - Joe Nichols

How to Get Cheap Tickets to West Herr Auditorium Theater Events

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How to Get to West Herr Auditorium Theater

You can reach the West Herr Auditorium Theatre via several RTS bus routes like 10, 11, and 35, with fares ranging from $1 to $2. Meanwhile, the closest Amtrak station is approximately 1.5 miles away, with ticket prices starting at around $10.

For those driving, the venue is easily accessible via major highways, including Interstate 490 and Interstate 390. From downtown Rochester, head west on West Main Street and turn right onto South Plymouth Avenue. Continue straight, and the venue will be on your left.

Parking prices range from $5 to $15, depending on the duration of stay and the proximity to the venue. Street parking may be available, but rates and availability vary.